One of the top talks today isn’t advertising-related, it’s just awesome. Steve Coogan of Alan Partridge fame on stage with Neil and Rob Gibbons, the twin brothers who wrote his recent film ‘Alpha Papa’.
Daily Archives: Monday, March 31, 2014
Mark Given, Sainsbury’s head of brand communications, claims that the supermarket moves so fast that is is forced to act like a publisher, creating content and messages without data.
ITV today revealed that it will become the first major UK broadcaster to sign up for Twitter Amplify, the social network’s video partnership tool.
Advertisers will be able to advertise alongside ITV video content on the social network, including pre and post-roll ads within video in ITV tweets, customised hashtags, in-video banner ads and promotional video tweets.
LinkedIn and Scriberian have been drawing key quotes and pictures from Advertising Week Europe day one as they’ve emerged – here’s the result.
We caught up with Michael Wall, the CEO of Lowe & Partners and Dale Gall, and CEO of Lowe Profero, at Advertising Week Europe .
Microsoft Advertising has tweeted some of its research data in response to a claim in the IPC Why Women Really Rule The Tech World talk. Belinda Parmar, CEO of LadyGeek, said that men were more likely to know which kind of phone they want to buy when they visit a mobile phone shop.
Speaking at Advertising Week Europe, Martin Sorrell, CEO of WPP Group, talks about Google and what companies could possibly post a threat to it in future. He also talks about how China is becoming technologically successful “and we don’t really understand that.”
We chatted to Matt Scheckner, the executive director of Advertising Week Europe, who’s doing a great job so far with the first day of the event.
But we’re quite surprised he even had time to speak – Sheckner revealed he has no fewer than 43,000 unread emails. Which made us rather grateful to have had some of his time!
Mark D’Arcy, director of global creative solutions at Facebook, argued today that data can be an “annoyance” and platforms were not inherently intinteresting.
On the first day of Advertising Week Europe, D’Arcy said brands need to re-evaluate how they define a “great” piece of marketing in the age of personalisation.
L’Oréal acknowledge its reputation as a difficult client to work with in its £135 million media pitch last year, L’Oréal’s media manager Gayle Noah told an audience at Advertising Week Europe.
Noah said one of the aims of the review, from L’Oréal’s perspective, was to alter its work processes so that it no longer received the nickname “L’OreHell” reputation – a point that was addressed in the brief. Maxus won the three-way pitch which was one of the biggest in the last decade.