Daily Archives: Monday, March 31, 2014

ITV announces Twitter tie-up at AWEurope

ITV today revealed that it will become the first major UK broadcaster to sign up for Twitter Amplify, the social network’s video partnership tool.

Advertisers will be able to advertise alongside ITV video content on the social network, including pre and post-roll ads within video in ITV tweets, customised hashtags, in-video banner ads and promotional video tweets.

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L’Oréal aware of “L’OreHell” nickname

L’Oréal acknowledge its reputation as a difficult client to work with in its £135 million media pitch last year, L’Oréal’s media manager Gayle Noah told an audience at Advertising Week Europe.

Noah said one of the aims of the review, from L’Oréal’s perspective, was to alter its work processes so that it no longer received the nickname “L’OreHell” reputation – a point that was addressed in the brief. Maxus won the three-way pitch which was one of the biggest in the last decade.

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