3 to see at AWEurope: Celebrity

Gary Barlow with the Comparethemarket.com meerkats in a special ad

Gary Barlow with the Comparethemarket.com meerkats

Sure, it’s got speakers like Martin Sorrell and John Hegarty, but Advertising Week is also hosting Joey Essex from TOWIE, and a good few talks looking at our obsession with fame.

1) I’m a celebrity: get me in here!

How do you choose the right famous face for your brand? And will celebrity endorsement remain as big a business as it is today? A Q&A panel led by Gabrielle Sander, editor of Celebrity Intelligence.

When: Wednesday 2:00pm – 2:45pm Where: #AWEurope Underground Channel 6 Stage

2) Celebrities are becoming brands, and brands are becoming celebrities

Joey Essex from TOWIE, Adam & Eve/DDB CEO James Murphy and Heat editor-in-chief Lucie Cave make up this quirky panel, looking at the infiltration of celebrity into our consciousness.

When: Wednesday 5:00pm – 5:45pm Where: David Lean Room

3) Inspired conversations: street style vs celebrity: what influences fashion more?

A group chaired by Marie Claire editor-in-chief Trish Halpin ask what the influences are on fashion labels and what the rise of “street style” has done for brands.

When: Tuesday 4:30pm – 5:20pm Where: The ITV Stage at Princess Anne